Black Burger – Coverage by THE HUFFINGTON
POST in association with THE TOI.
"You can have it in any colour — so long
as it's black," said Henry Ford, founder of the Ford Motor Company, about
the Model T.
The dark snack created waves in Japan last
year, where US fast-food giants Burger King and McDonald's fought a long-drawn
battle over burgers that featured black buns, black cheese, black sauce and
black pepper beef buns. While Burger King launched its Black Kuro Burger
darkened with bamboo charcoal, rival McDonald's went a step further and
launched its version coloured with squid ink.
African food chain, Barcelos (set up its 1st outlet in Khan Market,
New Delhi) has introduced the black burger as part of its menu. Now, burger
chains in India may follow suit as SA-based fast-food chain Barcelos did this
month and launched black burgers in the capital.
This is a
good change by breaking the monotony from the regular brown burger. The Black
Bun with white sesame seeds is awesome, soft melt in the mouth with nice and
earthy flavors, the marinated chicken breast inside is succulent with grilled
aubergine (eggplant) slices to make it creamier. I loved it thoroughly……The
vegetarian counterpart is also available.
We all know
about Delhi food culture, and its foodies. Most of them have an experimental
palate. They like to experiment with different foods and variations.
Malhotra, GM operations of Barcelos India in an interview with Economic Times
revealed that the restaurant has used yellow, blue and red food colouring to
create its own variant. "Someone had to introduce it here and we did
it," he says. ““It is very beautiful to look at and during our
introductory tasting session, people loved it. Till now, they had only seen it
on the net."
burger's unique hue and colour has caused much initial excitement, they were
not sure if it will generate this sort of reaction.
I have seen long queue stretching up at their
Khan Market outlet for the much coveted Black Burger. And people, who have
tried it with the other offerings on the menu, liked it a lot. And to highlight
it, this is one of the most healthy options available I town. As the meats and
veggies used in the burgers are just grilled and not fried. Even the peri peri chicken
and other stuff sold are grilled.
One can't help but wonder if this is just
another extreme trend that will black out soon. All we can say is, Bun appetit
to those who're going to try it.
Compiled By : Vickrham Vicky (TWCI)
Email : firstname.lastname@example.org
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