ARTFUL BAKER – POP UP
Indian kitchen does not consist of a baking oven as a standard. Baking',
as the term is used in European and Western countries, is not part of the
cooking knowledge of the average Indian individual and was always the exclusive
knowledge of few professional bakers in the community. And even these, so to
call “Indian bakeries,” are until present days more of a sweet shop that mainly
serve traditional Indian delights. In conclusion, Indians are not familiar with
the habit of baking at home, in fact, the basic assumption is that a piece of
cake, a small pastry, a loaf of bread or a special cake for any celebrated
occasion are purchased items only and are never home made.
due to rapid westernization and the expansion of modern habits, the consumption
of bakery products has gained popularity among the masses. As Indians are
increasingly travelling out of the country, especially to Europe, their tastes
are getting more refined. With the quick food culture catching
up, demand for bakery products has increased tremendously. The bakery industry
or for that matter all the businesses catering to bakery are witnessing a sort
of revolution. The change in life style and dietary habits of the urban
population as well as rise in the purchasing power of the Indian middle class
has raised the demand for more innovative products in the bakery segment.
and not just another brand, from the house of LBF is coming to town, The Artful
Baker. Lite Bite Foods (LBF) which
already has a vast range of brands like Punjab Grill, Fres Co, Zambar and many
more under its umbrella is entering the premium Boulangarie and patisserie market
with this brand. They are running a pop up at My Square, the food court of
Select City Walk Mall at Saket. The people are able to know, taste and gather
knowledge about the products on offer as the Head Chef or I must call him the
King of Bakers in India, Mr. Sahil Mehta is also present there most of the
times. He wants to educate people about his products especially the French
bakery and the difference between an inferior and a superior quality product.
conversation with him, I realized how passionate he is about his creations.
While tasting his beautiful products I was seriously transported to heaven.
Awesome Taste of breads and cakes. A very unique style of baking and
making Boulangarie and Patisserie from France. Mr. Mehta is the 1st from India
who has been trained and Certified from the Mecca of Baking, Ĺe Notre in France.
The sour dough bread chicken sandwich, the oat meal pesto paneer sandwich and the ham and cheese croissant were really delectable. I bet, you must have not tasted something like this ever before. The Monte cristo ( or should i call it paradise.....) , the macaroons (soft textured)...Paaarfect.
bakery is about sinful indulgence and celebration. Naturally, when someone digs
into something delicious, it brings a smile to their face. There is nothing
greater than the satisfaction of watching someone enjoy the creations. And this
is what I saw, at the Pop up. Each one who was trying their products was spell
bound and overwhelmed with the taste from heaven routed thru , The Artful Baker………
Burman , Chairman ,LBF, knows very well what he is doing. He is trying to
capture this untamed market with a bang and will definitely succeed in doing
so. The supreme quality of products being sold at the prices which are unbelievable.
Top notch Chocolate Muffin with Chocó chips is being sold at only Rs.50 ... Totally
unbeatable.....Soon they will be opening up their first store in the most posh
market of Delhi, Khan Market.
I wish them All the very best. Looking forward to many more....... Cheers.....
Baker ‘pop up is running at My Square ( Food Court ) at Select Citywalk, Saket
. Till August 2, 2015.
Coverage : Vickrham (vicky) TWCI - The Writers Collective of India
Email : firstname.lastname@example.org
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