Carls Jr. - Debut in India , Enters the 36th country
based (US) burger chain Carl's Jr has launched its first restaurant in India at
Select Citywalk Mall, Saket in Delhi on August 8, 2015.
California-based chain is the third burger brand to foray into India in recent
months -- the other two being Burger King and Wendy's. It’s the fourth largest
burger chain in the world and India is the 36th country where it has
started its operations. The brand
has been brought to India by Cybiz Bright Star Restaurants, owned by
Gurgaon-based Cybiz Corp, through a master franchise agreement with CKE
Restaurants Holdings, which is the parent company of Carl's Jr.
Bloggers and Media were invited today (7th August) to experience and
savour the range of burgers and other things on offer. As experienced by us
today, the burger chain, Carl's Jr is a mix of casual dining ambience, gourmet
food quality and QSR speed of service. Carl's Jr has introduced a customized and
specially designed menu suited to local tastes and palate along with beer on
the tap and a soft beverages bar. The store is quite spacious and has a good amount
of seating of different forms. Wooden bench type, lounge type, chairs etc.
almost all the burgers and sides. They are doing Chargrilled patties in most of
their burgers, be it veg or non veg. The hand breaded patties range is also on
offer which has Chicken Fillet and the Santa Fe Chicken Fillet. Though, I
loved their Chargrilled Chicken Fillet Range a lot. Their Tandoori Pepper
Chicken was the star of the day for me, loved the honey wheat bun. The other
burgers available in this range are Tikka masala and Mango Jalapeno pepper
chicken (MJ chicken).
have the Chargrilled chicken range, which incorporates the chicken patties instead
of fillets. The range includes Jalapeno with cheese, Famous Star, Superstar
with cheese (with double chicken patty) and the Mile high burger with cheese
which has onion rings too as filling.
vegetarian range is also commendable. The Nine Jewel (tandoori) veg burger is
awesome and has 9 different types of veggies used in its patty. The Tandoori
Paneer is also good with a Chargrilled Paneer (thick cut) used as a patty.
Other veg burgers are the Aloo Achari and the Fenugreek Santa Fe burger.
|(pic courtesy Carls Jr.)|
The Sides range
on the Menu includes Fries, Wasabi Fries, Hand Breaded Onion Rings, Fenugreek
Veggie Strips, Chicken Tenders and Chicken Legs and Wings. The Price Range starts
plus or the highlight of Carls Jr. will be its unlimited offer on cold drinks
(soft drinks). You pay once for the dinks and refill it any numbers of times as
you want from the self service drinks vending machine.
has made every effort to ensure that the Indian customers enjoy the same premium
quality experience that they are known for globally. They have developed a
dedicated menu for India which includes an extensive vegetarian selection.
Their food is made fresh to order with healthy premium ingredients and they
take will try their best in offering best in class customer service to succeed
and compete in the most dynamic and unique market of Indian subcontinent.
|Range of Burgers and Sides (Select city walk outlet)|
|Top Left ( Exec. Dir. Ms. Sana Chopra) Signage and Bloggers at the Launch|
Carl’s Jr. plans to spend about $25 million in the first
five years on brand development and expansion. It is likely to raise about $20
million from private equity investors. The restaurant chain is also planning to open two more
outlets in Connaught Place and Pacific Mall, West Delhi in next few months
extending to markets like Punjab, Chandigarh and Rajasthan.The chain expects
to launch about hundred stores in the country over the next 10 years.
In the recent past, Carl's Jr entered markets including Brazil,
Canada, Costa Rica, Denmark, Ecuador, New Zealand and the Bahamas.
Coverage By : Vickrham (vicky) TWCI - The Writers Collective of India
email id : email@example.com
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