Mr. Sub, originally called
Mr. Submarine before the 1990s, is a chain of submarine sandwich shops in Canada. The first store was opened
in 1968 in Toronto's Yorkville neighbourhood, which was then known for its
"hippie" culture. It has come a long way now, and started to spread in
other countries like UAE, India and so on.
submarine sandwich brand Mr. Sub has entered the Indian market with Arnav
Saluja-led Beverly Food & Beverages as the master franchisee, opening its
first outlet in India and the the
capital on Thursday.
The fast food company is aiming to invest up to Rs 15 crore in its stores and
supply chains in India in the next one year. It is targeting as many as 250
restaurants in four to five years in India. The plan is to make phased entry
into cities like Mumbai, Hyderabad, Bengaluru and Pune.
By the end of March 2016, it hopes to establish 30-45 outlets in the Delhi-NCR
The first outlet, spread approx. 1000 sq ft, is located at New Delhi's SDA
Market. It offers both vegetarian and non-vegetarian sandwiches starting from
We, TWCI –
The Writers Collective of India were specially invited to cover the event. Located
next to Barista opp. IIT, Delhi, in the SDA Mkt. this outlet is done in bright
colors with lots of pictures showing the Mr.Sub history and philosophy.
Pictures of fresh salads and crowds on the streets of the Canadian city Toronto
depicting the year 1968, when it first opened up its first outlet.
is done up on ground level as well as half mezzanine level dedicated only for
seating as they want their customer to relax and have their meal. I loved the
concept of freshly baking the breads in the store itself. What level of freshness
can you expect from them other than this !!! The freshest of veggies and the
cold cuts displayed in the counter area. I must tell you they are using the
best quality of meats (chicken and turkey) and the vegetables (all sanitized and
pre washed). Mr. Sub is especially known for its freshly baked bread and
cookies, healthy ingredients and customizing each order with different bread
and sauces options to the customer's satisfaction. The USP at
Mr. Sub is the secret sauce – keep guessing !!!
also offers you Asian flavors like Indonesian sambal sauce and another from far
America - like a Mexican patty. It also enables you explore an achari chicken
tikka and choose from chipotle bread to five grain bread, among others and from
kasundi mustard to much more. The paneer tikka version is also nice. This
international chain worked closely with local chefs to provide a balanced and
exotic taste. The specially devised menu is 95 % customized for the Indian
submarine sandwiches they also convert the 6-inch subs into salads and into a wrap
experimented with spinach by adding some extra bucks to it.
For the kids,
the outlet also serves special kid meals that include potato paneer patties and
pizza subs, which is an authentic take on a Pizza. With all the ingredients of
a pizza; like tomato sauce, cheese, diced onions, capsicum etc in form of a sub
and I tried it and loved it. My personal recommendation for the best tasting
SUB will be, loads of greens on the assorted cold cuts of meat with secret sauce,
mayo and if you like it the BBQ sauce. A big no no for me is the pickled jalapenos
and overtly tangy sauces like the vinaigrette and a few others. But these
sauces taste good in the salad. So, it’s really esoteric, I may love something
but you may not. Keep mixing and matching everytime and enjoy a new taste every
October Mr. Sub is planning to come up with more varieties like corn and oat
patty for veggies, as also Moroccan chicken and lamb for the non-vegetarian palate
as it now serves only chicken and turkey.
them all the very best for their future.
Coverage By : Vickrham (vicky) TWCI - The Writers Collective of India
Email : email@example.com
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