~The Latest Japanese Culinary Experience In Town~

New Delhi, 16th October, 2015: PVR Director’s Cut today launches a new Japanese food brand – SIMPLY SUSHI® curated by renowned Chef Yutaka Saito who has worked earlier with MEGU at The Leela Palace New Delhi. Simply Sushi® serves a versatile menu based on jet fresh ingredients imported directly from Japan and produced with contemporary cooking techniques.

Simply Sushi offers a casual sushi counter menu that offers choices of vegetarian and non-vegetarian appetizers, rolls, sashimi and nigiri designed by Chef Saito and Executive Chef Mayank Tiwari. Presenting an array of authentic flavours, Chef Saito has sourced all the Japanese ingredients that are closest to the taste and aroma of the local produce. 

Nestled between PVR Director’s Cut and Mistral, Simply Sushi has a live counter wherein guests have an option to make your own sushis, select ingredients and have it prepared right In front themselves.
“I am excited about this concept that is designed both for the PVR Director’s Cut movie goers as well as the general public.”  said the Chef Yutaka Saito, the man at the helm in the Simply Sushi kitchen. He added: “With Simply Sushi, we aim to demonstrate that good quality Japanese food can also be popular and enjoyed in casual settings, not necessarily in a five star hotel.”

Simply Sushi is a quick and an easy getaway for all the Japanese food lovers who don’t have to be at Director’s Cut or Mistral to enjoy tasteful Japanese cooking skill sets applied to a great array of authentic ingredients imported directly from Japan.

Simply Sushi’s menu will also be available at Director’s Cut and delivered inside the auditoriums in bento boxes, for ease of consumption by moviegoers. The menu will also be available at Mistral and via our forthcoming take away channel.

About PVR Ltd.

PVR is one of the largest and most premium film and retail entertainment companies in India. Since its inception in 1997, the brand has aimed to redefine the way people watch movies in India. PVR currently operates a cinema circuit comprising 474 screens spread over 106 properties in 43 cities across India. The company acquired the Cinemax properties in 2012 and currently serves 60 million patrons across India. PVR has entered the World Economic Forum’s List of Fastest-Growing Global Growth Companies.

For further information, please refer to the PVR website:

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