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Wednesday, 16 December 2015

Carl's Jr. Launches 2nd outlet in India - West Delhi Pacific Mall





 
Californian premium burger brand Carl’s Jr. is set to bring its unique experience to its fans in West Delhi, as it launches its 2nd outlet at the Pacific Mall, Tagore Garden, New Delhi, 110018. The launch of this 2nd outlet is in sync with the Californian chain’s strategy to set up 100 restaurants pan – India within the next 10 years. Following the huge success of the very first restaurant in Saket, the Pacific Mall restaurant is soon expected to become the hub of the ’Young and Hungry’ as Carl’s Jr. likes to call its audience. Carl’s Jr., along with sister brand Hardee’s, has over 3600 restaurants across 44 US states and 36 countries. Carl’s Jr. will be offering a specially designed menu dedicated to the Indian palate along with unique offerings such as beer on tap and an all-you-can-drink soft beverages bar. Keeping in mind the ‘health conscious’ segment, Carl’s Jr. has kept most of it’s patties chargrilled and even provided guests the option of swapping to a honey wheat or lettuce-wrapped bun. The brand has been brought to India by Cybiz BrightStar Restaurants Pvt. Ltd, owned by Gurgaon based CybizCorp, through a master franchise agreement with CKE Restaurants Holdings, Inc., (“CKE”), parent company of Carl’s Jr.

 Ms. Sana Chopra, Executive Director, Cybiz BrightStar Restaurants Pvt. Ltd said, “We are excited to launch our 2nd outlet at the Pacific Mall. We chose this location keeping our target audience in mind and, we hope that this outlet will enjoy the same popularity as our restaurant in Saket. We are bringing a unique and distinct ambience along with attractive propositions such as ‘All you can drink’ beverage bars, ‘beer’ and of course, our famous Chargrilled burgers!”

I was invited today (15th December) to experience and savour the range of burgers and other things on offer. The burger chain, Carl's Jr is a mix of casual dining ambience, gourmet food quality and QSR speed of service. Carl's Jr has introduced a customized and specially designed menu suited to local tastes and palate along with beer on the tap and a soft beverages bar. The store is quite spacious and has a good amount of seating of different forms. Wooden bench type, lounge type, chairs etc.
They are doing Chargrilled patties in most of their burgers, be it veg or non veg. The hand breaded patties range is also on offer which has Chicken Fillet and the Santa Fe Chicken Fillet. Though, I loved their Chargrilled Chicken Fillet Range a lot. Their Tandoori Pepper Chicken was the star of the day for me, loved the honey wheat bun. The other burgers available in this range are Tikka masala and Mango Jalapeno pepper chicken (MJ chicken).

They also have the Chargrilled chicken range, which incorporates the chicken patties instead of fillets. The range includes Jalapeno with cheese, Famous Star, Superstar with cheese (with double chicken patty) and the Mile high burger with cheese which has onion rings too as filling.

The vegetarian range is also commendable. The Nine Jewel (tandoori) veg burger is awesome and has 9 different types of veggies used in its patty. The Tandoori Paneer is also good with a Chargrilled Paneer (thick cut) used as a patty. Other veg burgers are the Aloo Achari and the Fenugreek Santa Fe burger. 
 The Sides range on the Menu includes Fries, Wasabi Fries, Hand Breaded Onion Rings, Fenugreek Veggie Strips, Chicken Tenders and Chicken Legs and Wings. The Price Range starts from Rs.99.
One more plus or the highlight of Carls Jr. will be its unlimited offer on cold drinks (soft drinks). You pay once for the dinks and refill it any numbers of times as you want from the self service drinks vending machine. They will be serving Beer too.

Carls Jr. has made every effort to ensure that the Indian customers enjoy the same premium quality experience that they are known for globally. They have developed a dedicated menu for India which includes an extensive vegetarian selection. Their food is made fresh to order with healthy premium ingredients and they take will try their best in offering best in class customer service to succeed and compete in the most dynamic and unique market of Indian subcontinent.

Carl's Jr. Restaurant, Pacific Mall, 2nd Floor, 
Tagore Garden, New Delhi

Time: 11am – 11 p.m



 
Coverage By : Vickrham (vicky)

 Email : vickrham.m@gmail.com