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Thursday, 28 January 2016

Gadre Marine : World's 3rd Largest Surimi** manufacturer






What is Surimi? Surimi (a  Japanese  word ) is an edible paste made from processed fish or other meat. It is used to imitate the texture/color of the meat of lobster, crab etc. The production process includes - Descaling of Fish wherein the fish meat, skin, bones and scales are separated.

 
Raw Material Manual 

The Company is producing and exporting Surimi from Three Different factories from Ratnagiri - Maharashtra, Chorwad- Gujarat, Brahmwar – Karnataka The Fish catch from Kerala, Karnataka, Goa, Maharashtra are processed in Ratnagiri Maharashtra factory. The Fish catch from Kerala, Karnataka in Brahmwar – Karnataka factory. The Fish catch from Veraval, Porbandar in Chorwad- Gujarat factory.In order to produce safe and wholesome product the fish is handled in the hygienic ways and atmosphere. The fish is stored in clean plastic tubs with sufficient quantity of flake ice. The raw material is always maintained in proper temperature range throughout the processing period. 

Surimi (Fish Paste) Process

Surimi  (is  a  Japanese  word ) means  fish  paste .  The production process includes - Descaling of Fish wherein the fish meat, skin, bones and scales are separated.  Then fish meat is washed thoroughly   and   the water content   is removed in decanter process. The processed Fish Meat (Surimi) is then packed  in  10kg  block  in  polythelene  bags  and  then  kept  in  Galvanized  trays.   These  trays  then  put  in  plate  freezer   for  freezing  the  product  under  -40 degree  centigrade.  After  completion  of  freezing  process  the  product  is  removed  from  the  trays  and  packed  in  master  carton  containing  2  blocks  of  10kg  i.e. 20 kg  per  carton. Then  it  is  kept  in  cold  storage   under -18  degree  centigrade  and  then  exported  as  per orders.

Surimi Value Added Products 

Surimi  (fish  paste)  is  main  raw  material  to  produce  Value Added Products.  In  Surimi  the  other  products  like  wheat  starch,  flavours  of  shrimps (prawns), lobsters,  crabs,  vegetable  oil,  food  grade  colour  etc.  are added.  After  completion  of  proper  mixing  process  the  product  is  passed  through  pasteurizing   process  then  it  is   vacuum   packed   and  passed  through  chilling  process  and  then  sent  to  Spiral  freezer  for  freezing  the  same  under  -35 degree  centigrade.   After  completion  of  freezing  process  the  product  is  removed  from  the  conveyor  of  Spiral  freezer  and  packed  in  master  carton  as   per orders.  Then  it  is  kept  in  cold  storage   under -18   degree  centigrade  and  then  exported  as  per  orders.  Some  items  of  the  product  are  available  for  ready  to  eat  and  others  breaded  items  are  known  as  fried  items.

 

Gadre Marine has roped in Vikas Khanna-an award winning Indian chef as their brand ambassador. With this association the brand aims to change the perception about frozen seafood in India and create more awareness about its specialities. Gadre challenges the very roots of Indian culture where fish is always served fresh; their authentic frozen seafood touches the very essence of modern Indians looking for a simpler, healthier and tastier alternative. 

Founded in 1978 by Mr. Deepak Gadre, Gadre Marine Export was originally a processing and packaging unit of frozen marine products such as shrimps, squids, cuttlefish and other fin-fish. In 1994 however an unprecedented and bold step was taken, India's first and only Surimi manufacturing plant was set up in Ratnagiri. Gadre Marine since then became the third largest Surimi** manufacturer in the world.

In 2004 the company under the leadership of its Managing Director, Mr Arjun Gadre set up a Surimi** value added products plant with a wide product line encompassing surimi value added products, marinated ready to cook fish and cut n cleaned raw fish. Gadre challenges the very roots of Indian culture where fish is always served fresh; their authentic frozen seafood touches the very essence of modern Indians looking for a simpler, healthier and tastier alternative.




 


Some of the products retailed and produced by the brand are:

Masala Prawns- Authentic Konkani Masala combines with our Prawns to create an exceptional flavour. The Freshness crunchiness and the blend of flavourful spices are set to make the eating experience of your customers truly scrumptious.

Masala Mackerel - We have delicately flavoured our fish with authentic Konkani masala’s to bring out its richness in every bite, while simultaneously maintaining the nutrition value. This preparation will truly tantalize your palate.

Lobster Bytes - Pamper palates with the memorable taste of these Lobster Bites.  They are prepared with authentic lobster flavor and coated with bread crumbs to create a mouth-watering  experience in every bite!

Amritsari crab claw - Blend of Amritsari Masala  with our  Crab Claw ingredients to create the most exclusive taste; one which is crispy , fresh and spicy. This appetizer is conveniently cooked, is low on cholesterol & high on satisfaction. 

Gadre Marine Pvt Ltd already exports Surimi and other Fish products in large quantities to Japan, Taiwan, Malaysia, Korea and Australia. The company presently running 3 plants one in Ratnagiri, another in Chorwad Gujarat and Brahmwar- Karnataka. After successfully exporting abroad, Gadre has now decided to focus on the Indian Market despite the challenges it faces.









 Website -    www.gadre.co.in