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Tuesday, 2 February 2016

Veeba presents Asian Hawkers Market - II




Select Citywalk, Saket, 12th – 14th February, 2016

Bigger and Spicier Asian Hawkers Market returns to Select Citywalk, Saket, on the Valentine's Day weekend


 
Embark on yet another culinary journey from Japan to Indonesia, with occasional diversions to the home of Chinjabi cuisine, at the Asian Hawkers Market-II
New Delhi, 1st February, 2016: AFTER attracting more than 45,000 visitors in 2015 and getting rave reviews from the media, the Asian Hawkers Market will be back with a bigger and spicier second edition to make the Valentine's Day weekend more special at the Select Citywalk, Saket, on February 12-14, 2016.

An impressive slew of debuts will be the big attraction of the Asian Hawkers Market-II (AHM-II), Delhi's only celebration of Asian cuisines being presented by Veeba Food Services Pvt. Ltd., makers of the popular sauces, mayonnaise and salad dressings. Zomato, which has rolled out a popular online ordering service, has come on board as co-sponsor and will offer a tempting discount to all those who visit AHM-II. Black Dog Sparkling Water has signed up as another co-sponsor of the one-of-its-kind food festival.

AHM-II will see Pa PaYa of Mumbai, promoted by multi-award-winning restaurateur Zorawar Kalra, presenting its critically acclaimed dishes for the first time in Delhi. Also in the thick of the action will be Delhi-NCR's newest Asian restaurants – Honk at Pullman-Novotel, New Delhi Aerocity, and The Bento Café from Ashish Kapur, creator of The Wine Company, dimsumbros and Yo China, showcasing their products for the first time at a food festival. And Vidur Kanodia of Shiv Sagar fame will test-market his forthcoming brand, Hawkers Chowk, and its unique range of Sichuan dosas, Chinese bhel and chilli idlis.

"In the spirit of Startup India, we hail these brands and their promise to make the Delhi-NCR dining scene more exciting than it has already become," says Atul Sikand, the man behind Facebook's most popular recipe sharing community, Sikandalous Cuisine, and one of the four founding partners of the Asian Hawkers Market. Adds Sid Mathur, Director and Head of Food, Impresario Entertainment & Hospitality, and another founder partner: "We are committed to our promise to provide visitors one platform for exclusive food experiences. These could be restaurant debuts, new dishes from familiar places, and participants from other cities."

 

AHM-II will also see the return of the multi-award-winning restaurants that participated in the inaugural show and were literally mobbed by visitors. Popular Pan Asian restaurants Asia7Chi The Asian CookhouseFatty Bao and Mamagoto are back, and so are Berco's (Chinese and Thai), En (Japanese), old favourites Jade at The Claridges and Joy Luck Moon (Chinese), Latest Recipe at Le Meridien Gurgaon (Japanese street food items from the 24x7 restaurant), Neung Roi at Radisson Blu Plaza (Thai), Social (Chinese takeaway boxes), Wow Momo (momos with a twist), and Yum Yum Cha (Japanese street food and speciality soft drinks and ice-creams).

A number of new partner restaurants have also signed up – these include Benihana (Japanese robata grill), Big Fat Sandwich (Asian-inspired sandwiches), Big Wong (Chinese and Thai),  Dao (Thai),  Harry's Bar & Cafe (Pan Asian), which is led by the vision of celebrity chef Vicky Ratnani, and home delivery services Asia Central and Thai Crate. To cater to the sweet cravings of the anticipated 45,000-plus visitors, AHM-II will have Sugarama's famous soft-centred pralines and macaroons with unusual flavour combinations. Also on the menu are Hokey Pokey's popular ice-creams and frozen desserts.

Says Tanveer Kwatra, Executive Chef, Le Meridien Gurgaon, and another founding partner: "AHM brings together the most talented chefs and they get their passion to the table. For a cooking professional, it's three days of being with the best, working for 12 hours without a break, and getting instant feedback from our guests."

Tourism Authority of Thailand (TAT) will promote Amazing Thailand with a cart full of delicacies prepared by Thai chefs in Delhi-NCR. "We are confident that this will be the beginning of more such associations between national tourism offices and AHM," says Sourish Bhattacharyya, acclaimed food columnist and blogger, and one of the founding partners of the Asian Hawkers Market. He adds: "We are waiting for the day when restaurants from across Asia will stir the pot at our one-of-its-kind food festival."

The Valentine's Day weekend has never been spicier. Don't miss your date with the Asian Hawkers Market-II to feel the heat.

About Asian Hawkers Market
Asian Hawkers Market, (12th to 14thFebruary, 2016 at Select Citywalk, Saket) is yet another scintillating Pan Asian culinary journey celebrating Asian cuisines and culture from the Far East to South-East Asia. This three-day food festival will see the best of five-star and standalone restaurants come together to present the cuisines of Cambodia, China, Indonesia, Japan, Korea, Malaysia, Myanmar, Singapore, Thailand, and Vietnam.

Instagram: @asianhawkersmarket