Made in Punjab’s ode to
Punjab’s culinary legacy
~ Launches a renewed dining
experience with its
New Menu ~
As
part of it’s converted culinary experience, Made in Punjab, the multi-award
winning, critically acclaimed, smart-casual concept under Zorawar Kalra’s
Massive Restaurants umbrella, today announced the launch of it’s new menu.
Incorporating a fine balance between earthy-rustic and modern-chic, Made in
Punjab endeavors to offer a contemporary culinary experience, retaining the
cuisine’s traditional essence, taking the legacy forward as #PunjabiNext.
Speaking on the occasion, Zorawar Kalra,
Founder and Managing Director of Massive Restaurants Pvt. Ltd. said, “Representing over 5000 years of culinary
heritage, Indian food is one of the oldest known cuisines in the World. Since
its commercial proliferation and representation in India and more so, overseas,
Indian food has come to be synonymous with Punjabi cuisine in its numerous hues.
With the launch of Made in Punjab’s new menu, we are earnestly endeavoring to
offer our patrons traditional flavors of Punjab, while also showcasing the
vibrancy of its people and their zest for life.”
At
the glamorous evening of food and drinks, guests immersed themselves in the
culinary legacy from regions of Amritsar, Patiala, Lahore, Rawalpindi,
Peshawar, among others. Dan Jones, brand ambassador of USL-Diageo Reserve served
creatively titled, exquisite cocktails paired with delicious hors d'oeuvres.
The LOL Mary paired with LOL Tikki, a 6 hour-slow preparation of
cooked leg of lamb patties in mint & tomato, the Gold Fashioned with
Nalli Hard Kaur, slow braised kid lamb shanks in onions & yoghurt
and the Kalmi Down paired with Kalmi Kebab, a tandoor roasted
bone chicken leg in double malai marinade were some of the innovations on
showcase from the new menu.
“While food forms a large part of a true Punjabi
lifestyle, no Punjabi celebration is complete without a cocktail to match.
Therefore, innovation taking center-stage, Made in Punjab has curated its
signature beverage section with equal aplomb, offering concept beverage options
such as LOL Mary, Gold Fashioned and Kalmi Down cocktails that taste as
interesting as their names sound. Using some of the finest blends and
contemporary innovations, these exciting cocktails are crafted to enhance and
bring out the complexity of the rich, intense and layered flavors of the
cuisine served at Made in Punjab,” added Zorawar. USL-Diageo Reserve brand
ambassador Dan Jones added “Be sure to try the LOL Mary, Gold Fashioned and
Kalmi Down cocktails that taste as interesting as their names sound. Using the
light, sweet smoky blend of Johnnie Walker Gold Label, the warming, rich
and fruity single-malt Singleton and crisp, and citrus Ketel One
vodka, these exciting cocktails are specially crafted to enhance and bring
out the complexity of the rich, intense and layered flavors of the dishes at
MIP.”
Balancing between global favorites and dishes from the pind,
Made in Punjab aims to take the revered culinary heritage of the region
forward, enticing the well heeled and exposed diner of today.
Made in Punjab
#PunjabiNext Punjab, the land of
Five Rivers, since time immemorial, has been blessed with rich fields, farms
and a natural legacy most sought after. It is this land with an addictive spirit
of celebration, forming the erstwhile Kingdom of Punjab, that gave birth to one
of the most adored cuisines in the World. Such is the reputation of the cuisine
from Punjab, that not only has it become synonymous and representative of
Indian food, no restaurant menu serving Indian cuisine is complete without
having atleast a few dishes from the region. With negligible written records on
early Indian food and research, thereoff, on the cuisine over the past few
decades, has led us to believe that somewhere during its proliferation, the
real taste of Punjab became lost its essence and authenticity showcasing the
vibrancy of the region. The menus became uni-dimensional, with not much scope
for change, incorporating extensive local influences to suit the palate of the
region. With the aim of showcasing the true flavours of this ancient, farm rich
land, unified under the rule of Maharaja Ranjit Singh, Made in Punjab
endeavours to imbibe and present its true culinary legacy. Incorporating some
lost & forgotten recipes from households and dhabas of Punjab, striking a
fine balance between earthy-rustic
& chic-modern, Made in Punjab endevours to offer a renewed culinary
experience through its menu, taking the legacy forward as #PunjabiNext.
The culinary philosophy adopted at Made in Punjab is
based on offering a balance between favourites as well as cuisine from the pind,
showcasing dishes from the dining tables of Punjab, mother’s recipes
and highway dhaba specialities, preserving original, traditional flavours of
each dish on offer, while seamlessly amalgamating the spirit of celebration of
its people. The idea being of reconnecting with our roots, reminiscent of the rustic-earthy
experience coupled with a quirky take on traditional classics, for the
guests to enjoy a first-hand experience in true Punjabi style & giving a
peek into this celebratory culture. It is here you will find dishes such as maa ki dal, changa burger, LOL tikki, luxury
bc..!! (butter chicken), nalli
hard kaur, barnala town fish curry, goushalla di kulfi, among many
others.
About Massive
Restaurants
Regarded
as ‘the Prince of Indian
cuisine’, Zorawar Kalra, after the successful exit from his maiden
venture credited with introducing one of the most awarded regional cuisine
restaurant concepts in India, launched Massive Restaurants Pvt. Ltd. in
December 2012. Massive Restaurants, spearheaded by Mr. Kalra and mentored by
his illustrious father & Czar of
Indian Cuisine - Jiggs Kalra, was established with an aim
to develop India’s premier brands of restaurants that specialize in targeting
all segments of the market, while showcasing the evolution of Indian cuisine
and putting Indian food on the global palate permanently. The Company currently
operates under four critically acclaimed, award winning brand verticals of
premium Fine-Dining Restaurants with the signature Masala Library by Jiggs Kalra, the Smart-Casual
Dining Restaurants with the brand Made
in Punjab, the modern Indian bistro concept Farzi Café and modern pan-Asian
bistro concept Pa Pa Ya.
With the launch of its fifth concept – MasalaBar, offering a cutting edge, post-modern,
scientific laboratory style Bar experience, Massive Restaurants endeavours to
revolutionarise Indian nightlife. Also in works is a new signature gourmet
Indian confectionary concept, which will be yet another signature “by Jiggs
Kalra” concept to be introduced, shortly.