BEER-O-SPHERE @The Beer Cafe - Supermart , Gurgaon

Who wants to sip a warm beer? Nobody, I know at least…..As a Beer lover you won’t be disappointed at all from now on as our favourite, The Beer Café has introduced world class products like “Spin Chill” in India by tying up internationally. This chills the beer within 1-2 minutes by creating a centrifugal force which only concentrates on the beer can or the bottle. There are several other products like coasters that keep the beer can cool and even makes it cooler. The Beer glasses of different styles and other novel products. 

At present, The Beer Cafe is retailing 30 such products – “Beerosphere” and plans to cover over 100 products by the end of the year. Soon, these products will be made available on Flipkart, Amazon and Snapdeal. For now, we can buy these from their newly launched outlet at Supermart 1, Gurgaon and in a few days from all the other outlets as well.

‘The idea is to take the beer love universally and make beer life better,” shared Rahul Singh, MD and CEO, The Beer Café. “When you come into dine in and sit into a place like The Beer Cafe you experience it and that’s a service oriented sector. This is all about product and is something that you can take home. You can buy online, gift your friend,” added Singh.

The Beer Cafe has done global tie-ups for such products and technologies and have kept the price same as the global market, irrespective of the taxes, import duties. The line comprises over 30 products from cooling devices to beer foamers, drink markers, games, glassware and décor items. Chill Puck, Sonic Foamer and Spin Chill are patented U.S. products that would be exclusively available in India through Beerosphere. The merchandise is priced from Rs.95 to Rs.3750.

Catering to the needs of the Millenium city’s restaurant goers, The Beer Café, Supermart is set to delight audiophiles and live music buffs in the city. Packing its calendar with live music, stand up comedy along with other events, it hopes to be a community hub for people to meet, mingle, discuss ingenious ideas and plough through a little work. If you are looking to relax and unwind, this new live music bar also provides you a trio of good food, ambience and great beers. The outlet offers scrumptious food options such as Kohliwada Fried Chicken, Beer Battered Fish & Chips or Classic thin crust pizzas, which can be paired with any of the 50 Indian and International beers on the menu. 

The quirky posters and vinyls carrying Words of Brewdom from the legendary ‘Bob Barley’, ‘Adale’ to ‘Mick Lager’ adorn the red brick walls at the new outlet. Subdued blues and yellows used across the wrought iron furniture create a warm and alluring ambience. Tap your feet to some peppy music and down a few beers while you’re at it. Check out the exclusive Beerosphere range at – The Beer Café, Ground floor, Supermart, DLF Phase 4, Gurgaon 

Coverage By : Vickrham (vicky)
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