partners with NDTV Good Times for a short series: ‘The MAVERICKS’.
Hosted by the elegant & eloquent Rahul Khanna, this three-part
series will begin on 3rd September 2016 at 10.00pm on NDTV Good Times, with
subsequent episodes being aired on 10th and 17th September.
The series brings to life the story of the maverick whisky makers of
the Dufftown, from
the Scottish Highlands. Whisky-making is the essence of Dufftown, and
the world’s most award-winning single malt Scotch whisky comes from this
little vibrant area.
maverick in himself Rahul Khanna takes us through the story of legends
who have introduced single malt whisky to the world. Set in quaint and
picturesque Dufftown, the series begins
from the ‘Valley of the Deer’, on the banks of the River Fiddich, where
the founder William Grant nurtured a dream to make the ‘best dram in
the valley’. This is where Glenfiddich got its name from.
takes the viewers through the journey of the William Grant and Gordon
family into making Glenfiddich as the finest whisky the world has ever
known. This traces the innovation
and the pioneering outlook which this successful family run business
embodies along with its’ contemporary global orientation that salutes
the true maverick spirit the world over.
The show is being unveiled over an exclusive gathering at The Westin Gurgaon, New Delhi.
Rahul Khanna, Bollywood actor said
humble origin of Glenfiddich is certainly awe inspiring for me since
nobody would have ever thought that a small and quaint setting such as
Dufftown would become an important part
of the global whisky map. Additionally, this experience has left me
richer not only in knowledge and appreciation for Glenfiddich, but also
in spirit as it was a privilege to be a part of this exciting series.
Whisky fans will certainly love to watch this
carefully written story of the Mavericks of Dufftown”
Shweta Jain, Head of Marketing at William Grant & Sons said, “Glenfiddich
has always been at the forefront of innovation; recognized as both the
world’s most awarded single malt and the brand that challenged the norm
by taking single malt beyond Scotland’s borders to create the category
as it is known today. With this extraordinary
series “The Mavericks” on NDTV Good Times, Glenfiddich brings to fore
the amazing story of evolution of Malts and the various fascinating
details that go into making the most valued spirit in the world &
very much so in India”.
is a single malt Whisky owned and produced by William Grant & Sons
Distillers Limited. An independent family-owned distiller founded by
William Grant in 1886 and still controlled by the fifth generation of
the family. The Company distils some of the world’s leading brands of
Scotch whisky, including the world’s favourite single malt Glenfiddich®,
the handcrafted range of The Balvenie® single
malts and one of the world’s best loved blended Scotches, Grant’s®, as
well as selected other spirits, including Hendrick’s® Gin, Sailor Jerry®
and, most recently, Tullamore Dew Irish Whisky. Click on
www.williamgrant.com for more information on the Company and its brands.
Labels: blog, bloggers, Bollywood, DUFFTOWN, food, GLENFIDDICH, GLENLIVET, GOOD TIMES., GORDON, khanna, MAVERICKS, NDTV, rahul, SCOTCH, SINGLE MALT, WILLIAM GRANT