Prateeksh Mehra and Brijesh Vyas duo win the GLENFIDDICH WORLD’S MOST EXPERIMENTAL BARTENDER competition
Global competition champions co-creation and collaboration to ignite creativity
Glenfiddich
the world’s most awarded single malt Scotch whisky, has announced the India winner of the unique competition-the world’s most experimental bartender.
From among 10 collaborating participants from across India, Prateeksh
Mehra and Brijesh Vyas pair stand out as the India participants of
Glenfiddich’s world’s most experimental whisky bartender.
The jury of the competition consisted of Struan Grant Ralph, Rohit Bal Fashion Designer and Arijit Bose mixologist. Commenting
on the concept of the winner
Prateeksh Mehra and Brijesh Vyas, Arijit Bose said that “this
collaboration was a true reflection of uniqueness and innovation and
they came across as most creative craftsmen with whisky.”
Rohit
Bal, renowned fashion designer said “true spirit of mavericks came
alive in the collaboration of Prateeksh Mehra and Brijesh
Vyas.”
Some of the famous collaborators to come on board for this competition were-
·
PRATEEK JAIN AND GAUTAM SETH, KLOVE: LIGHT INSTALLATION DESIGNER
·
AVINASH KUMAR,
BLOT: VISUAL ARTIST AND DESIGN STRATEGIST
·
HANIF KURESHI: TYPOGRAPHER AND ARTISTIC DIRECTOR AT ST+ART
·
MIA MORIKAWA: TEXTILE DESIGNER AND CO-FOUNDER AT KORRA JEANS-
·
MANISHA PRAKASH: INTERIOR DECORATOR AND FURNITURE MAKER
·
GAURI & NAINIKA: FASHION DESIGNER- GAURI AND NAINIKA
·
ZORAVAR KALRA: RESTAURANTEUR
·
SAMEER PATANGE: TATTOO ARTIST
·
PRATEEKSH MEHRA: MASTER BREWER-
·
ANEESH BHASIN: PHOTOGRAPHER AND FOUNDER OF HIPCASK
Struan Grant Ralph, Global Brand Ambassador
Glenfiddich comments,
“This is not your typical cocktail competition. Our award-winning
whiskies are sold in the world’s finest bars, manned by exceptional
bartenders – the drinks
industry attracts inventive, expressive people and some of the most
exciting developments we’re seeing today result from maverick
collaborations. Great things happen when different minds, passions,
viewpoints or crafts collide. We want to celebrate bartenders
who are masters of their trade, yet continue to push beyond the
expected by finding inspiration in the most unexpected of places.”
Glenfiddich
has always been at the forefront of innovation in the whisky industry;
recognised as both the world’s most awarded
single malt and the brand that challenged the norm by taking single
malt beyond Scotland’s borders to create the category as it is known
today. With this
global hunt it aims to establish
itself as the ignition platform for a creative experience with
co-creation from collaborator mavericks and participating bartenders.
About William Grant & Sons
William
Grant & Sons, Ltd. is an independent family-owned distiller
headquartered in the United Kingdom and founded by William
Grant in 1887. Today, the luxury spirits company is run by the fifth
generation of his family and distils some of the world’s leading brands
of Scotch whisky, including the world’s favourite single malt
Glenfiddich®, The Balvenie® range of handcrafted single
malts and the world’s third largest blended Scotch Grant’s® as well as
other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®,
Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.
About Glenfiddich, India
Glenfiddich
is a single malt Whisky owned and produced by William Grant & Sons
Distillers Limited. An independent family-owned distiller founded by
William Grant in 1886 and still controlled by
the fifth generation of the family. The Company distils some of the
world’s leading brands of Scotch whisky, including the world’s favourite
single malt Glenfiddich®, the handcrafted range of The Balvenie® single
malts and one of the world’s best loved blended
Scotches, Grant’s®, as well as selected other spirits, including
Hendrick’s® Gin, Sailor Jerry® and, most recently, Tullamore Dew Irish
Whisky. Click on www.williamgrant.com for more information on the Company and i