The iconic and world’s #1 naturally
carbonated water – Perrier,
will be available in India and be
officially distributed exclusively by Hindustan Liquids PVT. Ltd. by late 2016.
The brand will be available in the
entire major Metropolis encompassing Mumbai, New Delhi, Hyderabad, Chennai, Bangalore, Kolkata and the tourist state of
Goa. The initial launch phase will be supported by brand ambassadors and channel activation
teams working with Arijit Bose, accredited as the Top 25
Bartender in Drinks World Asia and founder of the Bar Back Collective.
Vikram Dhall, Managing Director of Hindustan Liquids commented “The addition of Perrier to the Hindustan Liquids portfolio of brands
demonstrates the capability of the business to
help global brands secure
license agreements in India and, more importantly, the strategic and operational infrastructure to grow such
iconic brands with a sustainable and responsible footprint. We are delighted to be partnering
with Nestle Waters and the team at Bar Back Collective to help grow the
Perrier brand throughout India”.
The demand
strategy is to focus on securing distribution in all the leading hotels,
restaurants and cafés in the
major Metropolis and communicating the ‘extraordinary’ values of Perrier. Dhall commented: “We have recently agreed several major Perrier listings with Taj Hotels
Resorts and Palaces with 100 hotels and 62 locations throughout India and New Delhi based
hotel company Oberoi, which
operates over 30 luxury hotels in India; this is in addition to already
supplying Marriott, Hilton, Leela
& ITC group of hotels.
Bharat Thakrar, Co-Founder of Hindustan Liquids added “Perrier is a global
icon in the world of premium naturally carbonated water and innovation in the category
is part of the Perrier
DNA. The classic Perrier
glass bottle is a core part of the Hindustan Liquids portfolio, in addition, we are
delighted to be launching the new slim can variety towards the end of the year; this provides
the on- trade and off-trade
with endless possibilities to drive 24 hour consumption of Perrier”.
Planned for late 2016 is a major brand awareness campaign
including outdoor, experiential and Perrier pop-up café’s all designed
to engage consumers
on how to enjoy Perrier throughout the day
based on a range of signature serves, from healthy thirst quenching drinks that
wake you up to more sophisticated non-alcoholic cocktails. Dhall comments,
“Working with partners like Natures Basket, we are making Perrier more
accessible to consumers who are looking for premium water brands.