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Friday, 21 October 2016

FLAVOTHON AT CHA BAR


Cha Bar, Delhi’s most loved tea café organized “Flavothon” a food lovers meet with Executive Chef Abhishek Basu from The Park sharing tips on multi-dimensional cuisines paired with exclusive teas from the extensive Cha Bar menu. Flavothon showcased Cha Bar’s new menu items mouthwatering dishes like Erachi Pathri, Turkish Sigara, Spinach and Feta Cheese Quiche, Cocktail Sausage Rolls, Dahi Bhalla Chaat and a range of fresh desserts like Gulabjamun Cheese Cake, Flurry’s Heritage Chocolate Boat, Pineapple Colada Muffin, Coconut Cookies paired with teas like Arabic Spice , Bollywood Mix , Cha Bar Blend , Moroccon Mint, Khobong, Makaibari , South Indian Organic Coffee , First flush, Ginger Cha , Truck drivers 100 Meel Ki Chai, Earl Grey, Gulaab, Tulsi, Peppermint , English Breakfast and Gunpowder(Pearl Tea).



About Cha Bar:

Cha Bar is the first of its kind urban contemporary space that created a rage in Kolkata in year 2000, turning tea from a dry page in history to a lifestyle drink! Ms Priti Paul’s brain child backed by generations of Apeejay Surrendra group’s experience in tea plantation business, Cha Bar was created as an integral part of more than 90 years old iconic Oxford Bookstore in city centre Park Street. The concept was expanded pan India integrated into Oxford Bookstores and customers loved the experience of being able to browse at leisure, leafing through the books of their choice, over a cup of tea from the wide selection available at the Cha Bar or simply unwinding with friends sipping the rejuvenating beverage, iced or piping hot!

Whether one prefers a rich, full-bodied, strong flavor, or a light fragrant taste, the Cha Bar offers a wide and enviable choice. Cha Bar believes that there is indeed nothing quite like a good cup of tea so every cup of blend we serve has journeyed, be it from the dhabas in India or from across the Globe from other cultures. Today, Cha Bar offers this experience at Oxford Bookstores across multiple stores in Bangalore, Bhubaneswar, Hyderabad, Kolkata, Mumbai and New Delhi.

From the Flowering Teas, Organic Teas, Herbal Teas, Diet Teas, Fruit Teas, to an exclusive range of Darjeeling, Nilgiri, Sikkim and Oolong, complimented by the best in Arabic, Chinese, Japanese, Moroccan, Russian, Sri Lankan, South African and Thai Teas – make up more than 150 varieties on offer to create pure joy for our customers as they browse through a book by their favourite author.  Cha Bar’s Menu boasts of exotic and cultural blends like the Moroccan Mint, South African Rooibos, Decaf Teas, Green Teas and Ayurvedic Teas with healing powers and all of them are popular amongst our patrons. Special category of ‘Chai Hindustani’ and the Cutting Cha has been reinvented here at Cha Bar. Single Estate Virginal Teas from our Plantations in Upper Assam are also served here in a truly contemporary setting delivering an experience that has made Cha Bar a preferred destination. It was in April 2007 that we first brought Bollywood Masala Mix Cha, Truck Drivers 100 Mile Ki Cha, Katakali, Formosa Oolong, Yellow Tea, Emerald Green, Vervain Blue, Jasmine Pearl, Chinese Lapsang Souchoung, Verbena Tea, Licorice Tea, Fruit Melange, and Japanese Genmaicha to our Menu.

To complement the collection of Teas, Cha Bar offers a wide selection of Ala Carte savories such as fresh wholesome salads like the Mediterranean salad, classic Caesar salads with a choice of dressings that are perfect for a nutritious meal. Scrumptious finger foods like muddled nachos, chilli cheese toasties, keema samosas, onion pakoras, sev tikki pav are the ideal appetizers to share with friends and family. Other tit bits include the classic English tea sandwiches, pita wraps and rolls, house special soft centered muffins, freshly baked cookies and cupcakes, home-style special cakes and pies like the carrot and walnut apple and cinnamon pie is perfect to round off tea-time or take away. Other delightful savories include Falafel Hummus in pita pockets, Lebanese Choley Frankie in spiced pita wrap, vada chutney, chicken and vegetable pot pie, potato fry basket, Chocolate Croissant Roll, Muesli and Parmesan cookie and Seasonal Fruit Tart.

The stylish and relaxing ambience of Cha Bar can make hours go by browsing through our huge collection of books while one is spoilt for choice with an assortment of Teas blended and prepared with precision, and after exhaustive research, with personalized and informed service. The space dedicated to the Cha Bar adds to the experience. The natural colors of all material generate a serene, placid, refreshing and a comforting environment. The unique design and concept incorporates the original textures of wood, steel, glass, aluminum, onyx which are uncoated and exist in their original beauty and contours. The predominating color white used in our latest Cha Bar in Connaught Place offsets the brilliant mélange of hues of the Oxford Bookstore Connaught Place – the active space brimming with energy.
 
A unique feature of the environmental graphics across all Cha Bars is the Tea-Pot wall which displays the different traditional tea-pots from across the world. This not only creates awareness about the tradition of tea-serving across different continents but also adds an interesting design element adding to the ambience of the space. It also showcases how different Teas in our menus are served and promotes the dying truck art of Pakistan and the Bollywood poster art of India, for which special artists are commissioned by, Ms Priti Paul, Director, Apeejay Surrendra Group and herself an art aficionado.

Oxford Bookstores which houses Cha Bar is fiercely passionate towards raising funds, raising public consciousness and sharing responsibility towards one horned rhino conservation in India’s North Eastern state of Assam. Oxford Bookstores and WWF-India Partnership seeks to enroll customers of Oxford Bookstores and Cha Bar in the cause of conservation. When customers of Cha Bar choose our Single Estate Assam Teas, a portion of sales of every cup they sip, matched by Oxford Bookstores, helps preserve the life of one-horned rhino and their habitat in Assam as part of one horned rhino conservation efforts by WWF- India. Every time they buy a book, they directly but voluntarily donate towards ‘Give Back to Nature ‘programme of WWF-India, specifically supporting the Wild Wisdom quiz, India’s only national level quiz to sensitize and generate awareness among children by fostering a sense of competition, pride and knowledge of Indian biodiversity.

Cha Bar Menu is refreshed regularly with additional varieties of exotic Teas and scrumptious snacks with in-house experts at Apeejay Tea Group with experience of nurturing tea in our plantations dating back more than a 100 years and renowned Chefs of the Apeejay Surrendra Park Hotels with nearly 5 decades of experience in fine hospitality and award winning Food & Beverage offerings.

About Apeejay Tea Group:
Apeejay Tea Group is amongst the largest producers of tea in the country with 17 estates spread over 50000 acres in Upper Assam producing 25 million kilograms (approx.) of tea. It is a matter of great pride for us that Harrods, London has appointed Apeejay Tea as its sole India partner for sourcing Indian Teas. An exclusive collection of our single-estate teas, Sessa, Khobong and Pengaree, are on Harrods' prestigious shelves. Typhoo, our FMCG brand is UK's third largest tea brand and an over 100-year-old iconic British brand retailing in nearly 50 countries globally including India. London Fruit & Herb, Heath & Heather, Melroses and Ridgeways are some of our other International brands.

About Oxford Bookstores

Established in 1919 Oxford Bookstore is the best equipped 'base-camp' for journeys of the mind offering its customers the widest range of outstanding titles and consistently courteous and informed service for close to a century.  Today, with India’s first dedicated Children’s bookstore, Oxford Junior, India’s first of its kind tea boutique, Cha Bar, India’s only literary festival created by a bookstore, Apeejay Kolkata Literary Festival, Oxford Bookstore offers booklovers access to the very best in publishing enhanced by a variety of events which salute books, visual & performing arts and celebrate the word. Oxford Bookstore measures its success by the smiles on millions of happy customers that the brand has served over the last 9 decades. There are a few treats as sumptuous as a visit to Oxford Bookstore in India. Each time you walk into our iconic store in Calcutta where the brand started in 1919, its charm leaves you wanting for more. Our fleet of 200 happy to help expert booksellers and informed hosts work day and night to bring to customers world class reading experience be it through our books or our fine teas and live by the brand’s motto - Much more than a bookstore – at every store, be it  Kolkata, Mumbai, Bangalore or Bhubaneswar.  In December 2012 Oxford Bookstore took a chapter from its growth story in India by launching, Katakali, its first overseas bookstore in the luxurious Taj Palace Hotel at the foothills of the Atlas Mountains in the exclusive palm-filled oasis of the Palmeraie, Marakkech. In April 2013, with the opening of its most architecturally crafted retail store in a stunning new destination in Delhi’s historic centre, Connaught Place, Oxford Bookstore carved out yet another incredible space for quiet browsing, reading and contemplation. Its growth story continues…

For more information, please also log on to:
www.oxfordbookstore.com
http://www.apeejaytea.com/