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Friday, 14 October 2016

Weber Grub Theatre at ‘The Grub Fest 2016’

Weber India, a 100% subsidiary of Weber-Stephen Products LLC is participating in The Grub Fest 2016, the biggest and the most vibrant food festival in the country. The three-day festival is slated for October 14th- - 16th, 2016 at Jawaharlal Nehru Stadium, New Delhi. Through this platform, Weber India aims at breaking existing myths amongst people and spreading education about grilling. It will showcase a new dimension to the art of grilling and endeavours at making people aware of the benefits of Weber’s invention, closed- lid grilling.

At The Grub Fest, Weber is partnering with The Grub Theatre, where Weber Chefs would be presenting the art of grilling to food connoisseurs during two-time slots, 3-4PM, and 6-7PM on all 3 days.  Adding a new dimension to the culinary experience, star chefs would be demonstrating the scrumptious fusion of local gourmet with a twist of American grilling culture and will be showcasing Weber’s unique method of cooking - “covered grilling” to the visitors at the theatre. It will include live cookout session to showcase grilling, baking, roasting and smoking on a Weber grill and will present the easy closed-grill technique starting from lighting the charcoal to making a full meal from starter till dessert. Additionally, there would be screening of various food-centric movies, mixologists’ demos, chef talks and cooking demos.  

Commenting on the same, Mr. Manish Khandelwal, Managing Director, Weber-Stephen Barbecue Products India Private Limited said, “There is growing preference among today’s youth towards gastronomy styles and gourmet food, and food festivals are the way forward to bring together variety of food options under one roof.  The Grub Fest is one of the prominent food festivals in the country and is a great platform that brings together communities and allows people to spend quality dining time with friends. Our association with the festival will enable us to come closer to the food enthusiasts especially in the grilling space. We welcome food lovers at Grub Theatre this Grub Fest, to experience the authentic ways of grilling by Weber under the guidance of the Weber Chef.”

Different from other grills, Weber brings a brand new concept of “closed-lid grilling” to India. With a Weber barbecue, one can grill, bake and roast and smoke, whether it is Paneer tikkas or thin-crust pizzas or desserts, all could be easily managed on Weber. By cooking seemingly impossible dishes, Weber fires up infinite cooking possibilities. Weber reaches out to top 10 cities including Metro and mini metros through stores and authorized retail dealer partners in Delhi NCR, Chandigarh, Ludhiana, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Chennai and Kochi.

Weber has been on its expansion spree ever since its brand launch in North India with its exclusive experiential zone ‘Grill Academy’ in the same premise. The premier grilling products manufacturer major has given a further drive to the brand by this association to spread its wings towards the B2B and B2C customers. Weber products are also available through online stores to ensure its availability to grill lovers across the country.




About Weber
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks and mobile applications. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 60 years later, the privately held company’s products are sold worldwide at select national home centers, specialty hardware stores, patio stores and other retail outlets. Weber’s social communities include www.facebook.com/weberbbq, www.instagram.com/webergrills, www.twitter.com/webergrills, www.pinterest.com/webergrills and www.youtube.com/user/GrillwithWeber.