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Friday, 27 January 2017

Budget Expectation 2017 by the BEER INDUSTRY

“Reducing custom duty on imported liquor in India and including alcohol beverage in proposed GST can boost India’s beer industry”- Mr. Anuj Kushwah, Managing Director and founder of Kaama Impex Pvt. Ltd (Witlinger Beer)

“Beer drinking habits are changing in the country on a very fast pace. People are looking for good quality beers with varied taste. Imported beers offer solution to this new need. This segment has great potential to grow. Since domestic beers do not offer similar quality and taste, government should look into slashing custom duty on beer. Once imported beer brands see bigger market in India their next step will be to brew domestically, thus creating huge employment opportunity. However liquor is kept out of the GST and it is a big hurdle in smooth distribution. Therefore, the beer industry can look forward to ‘Budget 2017’ for two main elements: reducing custom duty on imported liquor in India and including alcohol beverage in proposed GST. This will give a shot in arm to the overall business as well as create more avenues for consumers to enjoy their favorite drink.”