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Thursday, 9 March 2017

LAVAZZA COFFEE WORLD AT AAHAR FOOD FAIR, New Delhi

Make that perfect Espresso, know your Cappuccino while witnessing the Lavazza Coffee World, at Aahar Food Fair, New Delhi

Lavazza, a leading and authentic family-owned Italian coffee company and one of the leading global coffee companies, is showcasing its entire range of exclusive retail branded coffee, café products as well as the coffee machines at 32nd AAHAR  – The International Food & Hospitality Fair organized by India Trade Promotion Organisation.

This five day affair from 7th to 11th March, 2017 will highlight the best of Lavazza’s offerings for the coffee aficionados as the head trainer from Lavazza India shares his expertise with the visitors.

Speaking on the occasion, Mr. Silvio Zaccareo, Managing Director, FHCL Lavazza said, “In our attempt to take Lavazza’s brand values of quality, tradition and originality, we are delighted to be a part of this platform.  Creativity has always set us apart and we hope to provide our patrons and audiences with one-of –its-kind Lavazza drinking experience. Taking forward our rich legacy of over a century, we recently opened our first training centre in India and further expanded our portfolio with the Made in India range of products. India is a growth market for Lavazza and we shall continue offering our best to our customers.”

A live training centre has been set up to engage with the audiences by sharing coffee recipes, quick tips and taking them on the journey of experiencing the best that coffee can offer. There are live mocks and demonstrations on coffee brewing, usage and directions of the coffee machines to make that perfect cup of Italian espresso!

About Lavazza India:
Established in Turin in 1895, Lavazza is an Italian coffee producer owned by the family of the same name for four generations. The world’s sixth ranking coffee roaster, today the Group has operations in more than 90 countries, through associated companies and distributors, and exports 53% of production. After the acquisition of Carte Noire, Lavazza employs about three thousand people and has a turnover of 1,473 million euros (2015 financial statements). Lavazza started out life by inventing the concept of coffee blending, or the art of combining different varieties of coffee from different geographical areas, in a process that remains a feature of most of the company’s products. The company also has a tradition stretching back over 25 years in the production and marketing of portioned coffee systems and products and is Italy’s leading player in the espresso capsule system segment, with operations in all business areas: home, away from home and office, with a focus, as always, on innovative technology and consumption systems.
Lavazza entered India by acquiring Fresh & Honest Café Limited, India’s leading coffee, vending and retailing, company in 2007. Luigi Lavazza S.p.A., with its origins back in 1895, is an international coffee powerhouse, synonymous with all things Italian – creativity, art, passion and of course espresso coffee. The brand is one of the most important coffee roasters in the world – in Home and Away-from-Home sectors (Foodservice, Vending and Cafes).
Today it has consolidated its presence in the retail branded coffee, café products as well as in the coffee machines segment and has become a leading player in the country.