As
the Official Pouring Partner of the festival, the brand brings the authentic
craft beer experience to food & beverage lovers
Witlinger, one of the fastest growing and most authentic craft beer
brands is rapidly catching the attention of beer lovers in India. After the
successful launch of its unique initiative #NowRolling and #Witparty,
the brand has taken another step by engaging with Delhi Food Truck Festival.
The two-day event will be taking place at JLN Stadium, New Delhi starting from
14th-15th April 2017.
Witlinger
endeavours to create a larger-than-life experience for its customers through
youth-centric initiatives. Brand will be a part of various experiential
activities like Beer Pong game, rain dance concert and many more. Reaching out
to beer loving audience, Witlinger has created this partnership with ‘Delhi
Food Truck Festival’ to create awareness on craft beer taste and enhance the
beer drinking experience.
The
beer drinking culture is growing belligerently in India and Witlinger has made
a great impact in the Indian market by bring up the Lager and Wheat beer
options for flavour enhancement. This initiative is a head-on move from
Witlinger to create an awareness of craft beer, which is pacing amongst the
youth who believes in experiencing the new flavours and different genres of
beer.
Speaking about the initiative, Mr. Anuj
Kushwah, MD and Founder, Kaama Breweries says, “We are quite overwhelmed
and excited to be the official pouring partner of Delhi Food Truck Festival. It
is the perfect fiesta for food and beer fanatics and we cannot wait to meet all
food and beverage aficionados. Witlinger is creating fresh avenues to satiate
consumers’ growing thirst for craft beer with its innovative concepts like
‘Witparty’ and #NowRolling.”
Speaking on the official pouring
partnership, Shivangi Gupta, Delhi Food Truck Festival said, “It
is our first attempt to bringing food, entertainment and unique craft beer
adventures at one platform. Our event is an amalgamation of food extravaganza,
rain dance concert and rich craft beer carnival. We are glad to have
Witlinger as our official pouring partners who will not only refreshen-up our
visitor, but will also add a craft beer flavor to the food for beverage
connoisseurs.”
Delhi Food Truck
Festival would be an extravaganza of a two days event for visitors to relish
and indulge in the local, national and international cuisines served by the Top
Food Trucks in Delhi-NCR.
About Kaama
Breweries Pvt. Ltd
‘Kaama’ is a
Sanskrit word derived from Hindu mythology meaning pleasure of the senses.
Keeping the same philosophy in mind ‘Kaama Breweries Pvt. Ltd’ was formed with
the sole idea of providing the Indian consumers with varied and premium quality
craft beverages. The company owns the portfolio of India’s first craft beer,
Witlinger.
Witlinger
Taking inspiration
from the vibrant UK craft beer scene, Witlinger is the first crafted beer in
India brewed by Master Brewers at Brains Brewery in Cardiff, United Kingdom.
Combined with over 130 years of traditional brewing heritage, knowledge, and
expertise, Witlinger beer is brewed with the finest ingredients from around the
world to offer distinctive flavors, giving a real and honest craft beer
experience.