Enter a superstore, take a stroll around; no
matter if you are a kid or a grown up, one section that catches you attention
every time is the brightly beaming freezer of frozen food. Packaged in a subtle
way with an artistic picture of the final product as its cover- it makes
everyone believe that no matter how amateur a cook they are they might be able
to pull this through and present something new for their family or friends. The
kids go bonkers on anything that is cheesy, fried or has the wonder vegetable –potatoes
and parents get hooked to the idea of easy cooking.
From peas to sausages, fries, smileys,
samosas and paranthas; frozen foods ease and please i.e. provide ease of
cooking and please the taste buds.
Sumeru- a brand by Innovative Foods Ltd. graciously
invited bloggers to the media launch of their new range of paranthas. Organised
at The Lalit, New Delhi, the event involved unveiling of the new range by their
brand ambassador Chef Ajay Chopra followed by a question and answer round.
While this was enlightening what stole our hearts was when chef whipped up 3
delightful dishes with Sumeru’s finest products.
Leading its way to glory, the brand is
amongst the top 4 frozen food brands in the country. They already had acquired
a strong consumer group thanks to their range of stuffed, Malabar, flaky and
atta paranthas, but the brand always wanted to do something more innovative. As
acceptability of frozen foods grew multi-folds they decided to take a step
further. Keeping in mind factors like health, storage safety they decided to
come up with the Classiques Parantha 2.0!
After extensive market research they
narrowed it down to this- while mothers focus only on health, kids refuse to
compromise on taste. Sumeru then decided to take the most traditional recipes
and innovate them to create a tasteful experience for the customers. The result
of this were – Beetroot & Jeera Parantha, Multigrain Parantha, Turmeric
& Ajwain Parantha and Methi & Spinach Parantha. They focused to make
this the healthiest range with no trans-fat or added color and by respecting
the natural goodness of each ingredient.
Soft as hand rolled paranthas, flaky and
light; we all had surrendered to the taste in the first bite itself. Available
at all superstores, each packet with 4-5 paranthas costs around Rs. 100 which
depends on the variant and can be heated on the tawa or simply microwaved for
1-2 mins. These can last up to an year in your freezer and we are definitely
ready to stock-up.
Chef Ajay Chopra, the ever charming Punjabi
foodie laid out a lasagne in which the pasta sheets were replaced by these
paranthas, a desi chole quesadilla and a kebab wrap to show us the versatility
of these new variants.
While most brands focus on the taste only,
Sumeru has carefully studied the market from both the consumer and supplier
perspective. They not only monitor the production but also keep a check on the
storage of their products at the retail outlets and the delivery drill of these
to your doorstep. With guidelines laid out to maintain the temperature and an
ideal storage environment, they have gone an extra mile to ensure you get the best.
Running late from office, stuck in traffic
or simply too lazy to knead the dough and roll out paranthas- well Sumeru
Classiques are here to ensure that you have a delightful meal every time. So
rush to your nearest store and fill in your carts. Enjoy a true match of
tradition and innovation in every bite.
You can also buy
these online on Grofers and Big Basket.
Labels: AJAY, blog, chef, cuisine, food, GOA, HOTELS., indian, SUMERU, taj, tourism, travel, vikas