Minus 30 collaborates with PVR Director’s Cut for a new menu
of ice creams at Popcorn Bar
PVR
Director’s Cut launches Popcorn Bar,
a gourmet dessert counter with their latest offering of sweet and savory
popcorn and exotic range of ice cream flavors in collaboration with ‘Minus 30’ – an upcoming Delhi-based designer
ice cream brand rooted in the old tradition of Italian ice cream masters, and specializing
in blends that are free from artificial flavors.
Popcorn Bar at PVR Director’s
Cut is home to a variety of exciting new flavors available for in-cinema dining
or as take away treats, such as the international savory range including Cheddar,
Wasabi, Cajun & Cheese, Sour Cream & Onion flavors to name a few; the sweet range including
Mocha Caramel, Belgian Chocolate and Fruit range of Mango, Orange & Watermelon and the exclusive Popcorn Sundae range made of a customized mix of ice
creams and popcorn flavors.
Minus 30 have designed
nine bespoke flavors of ice creams exclusively for Director’s Cut, ranging from
classics like French Vanilla, Strawberry to tantalizing flavors such
as Goat Cheese with Wild Berry Compote,
Citrus Martini and Passion Fruit that are now available in
individual scoops and ice cream sundaes paired with matching popcorn flavors as
toppings.
Renaud Palliere, CEO – International Development, said: “With the launch of Popcorn Bar, our objective was to design a concept
that takes the cinema industry’s staple food to the next level, and position
Popcorn more as a standalone dessert than a mere snack. With the collaboration
of Minus 30, we have managed to exceed our goals in developing a new line of
desserts, astutely blending ice creams with popcorn”
Gayatri Narang, Owner of Minus 30, added “This partnership has given us an opportunity to create and display an
exclusive collection of some of our finest ice creams at Director’s Cut, the
luxury cinema property of PVR. We are introducing a new range of super-premium ice
creams to a highly discerning audience.”
About MINUS 30:
A home-grown artisanal, designer ice-cream brand – at Minus
30 we use high quality, authentic ingredients, combined with traditional
Italian ice creams recipes and manufacturing techniques to produce
mouthwatering combination of flavors.
About PVR
PVR is the largest and most premium film exhibition company in India.
Since its inception in 1997, the brand has redefined the way entertainment is
consumed in India. PVR currently operates a cinema circuit comprising of 557
screens at 121 properties in 48 cities (18 states and 1 Union Territory), serving 75 million patrons
annually.